First Logo attempt
Second Logo attempt
Third Logo attempt
Final Logo solution
This is a series and progression for a logo I designed for a comic-book, collectables store in MPLS. I first entered into a discussion with the owner/manager, to get his general thoughts on what he was looking for. We did a brainstorming session, and agreed on a general direction. The logo was going to be a 3 color design: blue, red, and yellow. Because of the name, it seemed like a no-brainer to make it look vintage, or...RETRO! I thought it should look like something that would appear on toy packaging, or a child's shoe box. Who could have guessed that I love retro design?
After the first attempt, I was asked to change the look of the kid, and maybe add a couple different looks and some different type treatments. The second and third logos went the "googie" route. Googie design was popular from the early fifties through the mid-sixties. Bowling alley signage, Big Boy restaurants, Holiday Inn Hotels, Route 66 Motels, these all fell into that category. I liked the carefree fun approach, so I did my best to incorporate that style into my designs.
The final logo ended up being a combination of the previous designs. I really want to have a t-shirt with that new logo design on it!